Must Read Books on Digital Marketing
The Stranger's Long Neck by Gerry McGovern
This is a must read book if you're interested in online customer focus. It essentially describes how you should focus only on solving the customer's top tasks.
» Click here to see The Stranger's Long Neck on Amazon
Don't Make Me Think by Steve Krug
Excellent and easy to read book on practical web usability. Does not require much prerequisite knowledge and is written in plain English understandable even for a Dane.
» Click here to see Don't Make Me Think on Amazon
Web Analytics 2.0 by Avinash Kaushik
Fantastic book on how to measure online success and great practical examples. This is really something everyone with online tasks should dive into.
» Click here to see Web Analytics 2.0 on Amazon