Must Read Books on Digital Marketing

The Stranger's Long Neck by Gerry McGovern

This is a must read book if you're interested in online customer focus. It essentially describes how you should focus only on solving the customer's top tasks.

» Click here to see The Stranger's Long Neck on Amazon

Don't Make Me Think by Steve Krug

Excellent and easy to read book on practical web usability. Does not require much prerequisite knowledge and is written in plain English understandable even for a Dane.

» Click here to see Don't Make Me Think on Amazon

Web Analytics 2.0 by Avinash Kaushik

Fantastic book on how to measure online success and great practical examples. This is really something everyone with online tasks should dive into.

» Click here to see Web Analytics 2.0 on Amazon